Netflix has been willing to turn a blind eye toward password sharing when it was growing subscribers, but losing customers can change behavior quickly.
Highlights
- Netflix warns global crackdown on password sharing is coming.
- Netflix estimates 30 million U.S.
- and Canadian households are using a shared password to access its content.
- The streaming video company says it wants the millions of households sharing passwords to start paying.
- Competition from Disney, Warner Bros.
- Discovery, Paramount Global, NBCUniversal, Apple TV+ and other streamers are eating into Netflix’s growth.