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Netflix Testing New Feature to Combat Password Sharing

Unauthorized account-sharing is "impacting our ability to invest in great new TV and films for our members," the streaming giant said.

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Unauthorized account-sharing is "impacting our ability to invest in great new TV and films for our members," the streaming giant said.

Highlights

  • Netflix is cracking down on account sharing.
  • The new feature will be tested in Costa Rica, Chile and Peru.
  • Unauthorized account-sharing is “impacting our ability to invest in great new TV and films,” Netflix says.
  • It’s not clear if or when the feature will debut in the US, the streaming giant says.
  • In 2021, Netflix grew to 221.8 million subscribers, up almost 10% from the year prior, according to a recent report by the company.
  • It added 8.3 million subscribers in the fourth quarter of last year, just shy of its goal of 8.5 million in the U.S.