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Russian fast-food chain backed by parliament to replace McDonald’s reveals near-identical branding

Moscow has invested in domestic fast-food chains after McDonald’s shut its restaurants in Russia

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Moscow has invested in domestic fast-food chains after McDonald’s shut its restaurants in Russia

Highlights

  • A trademark registration for the Uncle Vanya franchise has been filed with Russian authorities.
  • Social media users were quick to point out its similarity to McDonald’s branding.
  • McDonald’s last week said it would temporarily close all 847 of its 847 restaurants in Russia.
  • The city council was said to have awarded 500m rubles (£3.6m) to domestic fast food chains.
  • The mayor of Moscow said domestic chains could replace the 250 McDonald’s restaurants in the Russian capital within a year.
  • He reportedly suggested the replacements would be preferable to the US giant as 99 per cent of their ingredients would be Russian.