The snack’s parent company, Frito-Lay, confirmed this week how the snack’s parent company is cutting down on the number of chips in each bag. As a result of inflation, bags of Doritos will now
Highlights
- Doritos is just the latest snack that has fallen victim to “shrinkflation,” an ever-pervasive phenomenon in which beloved foodstuffs are getting cut down to size due to inflation.
- Other brands such as Charmin, Bounty, Gatorade, and Crest have also shrunk down their product sizes in order to keep costs tame for consumers.
- Analysts estimate Frito-Lay will potentially save more than $50 million by cutting down on the number of chips they put into each bag.
- The snack’s parent company, Frito Lay, confirmed this week how shrinkflation is forcing the snack to shed five chips per bag so, in the words of one representative, they “can give [people] the same price…