Amazon hasn’t raised the price of its Prime membership program since 2018, when it increased from $99 to $119, the current fee.
Highlights
- Amazon is raising the price of its annual Prime membership to $139 from $119.
- Amazon also raised the monthly price of a Prime membership from $12.99 to $14.99.
- Amazon’s annual increase amounts to about a 17% rise in price.
- The company’s stock rose more than 14% at one point on Thursday in extended trading.
- As of last April, the service had more than 200 million subscribers worldwide.
- Amazon hasn’t raised the price since 2018, when it increased to $119 from $99, the current fee is $119, the annual fee of Prime membership is $139, the company said.